The Show must go on: fashion facing the pandemic 

How the big fashion houses have managed to present their collections thanks to digital avatars, fashion films, and online creations. 

In its September issue, the prestigious Wallpaper magazine offers us a review of the most innovative initiatives in the fashion industry in the midst of the health crisis. Restrictions on mobility have forced creators around the world to find alternatives to the traditional catwalk. From the short film Le Mythe by Mateo Garrone for Dior, to the 3D avatar of Kendall Jenner by Nick Knight for Burberry, or the creation of Hauli, a digital model for the Ralph & Russo collection, fashion proves to be more multidisciplinary than ever. 

All creators recognize that the runway presentation model is no longer enough and that digital is here to stay. 

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B2 (Intermediate)