Tuesday 03 July 2018 to Sunday 08 July 2018

After the success of the first virtual reality snack dedicated to the performing arts, the British Council, Espacio Fundación Telefónica and The App Date present #XRFashion as part of MB Fashion Week Madrid.

Screens have stormed the fashion catwalks of half world and naturally the main designers have taken advantage of the new technological tools to develop their creativity and present their collections in an innovative way. From a 360º virtual reality show to immersive fashion films or intimate documentaries with great creators, the fashion industry is growing in the digital field as well.

Within #XRFashion we invite you to discover five extended reality experiences in the framework of Madrid Fashion Week, carefully selected by Catherine Allen (director of Limina Inmersive BAFTA award winner) and produced in the United Kingdom. You’ll be able to discover a universe dedicated to emotion and excellence from the inside

The agreement between Fundación Telefónica and the British Council will lead, in early 2019, to the XR Fest, the first festival in Spain dedicated entirely to Extended Reality (XR), which includes virtual, augmented and mixed reality. Throughout the festival we will have lectures, round tables, live performances and, of course, tours in the XR Space to experience Extended Reality experiences selected by Catherine Allen herself in first person

 Tuesday to Friday 3.30 PM – 7.30 PM

Saturday and Sunday: 10AM – 2.00PM / 3.30PM – 7.30PM