Thursday 28 January 2016 -
12:00 to 12:50

"Producing or adapting creative contents in a digital era?”

British Council and Fundación Contemporánea invite you to Pública 16, the international meeting of arts managers in Madrid next 28th and 29th of January. 

For this new edition, the British Council is delighted to welcome Tom Nelson Creative Producer at the Royal Opera House in Covent Garden, London to talk about “Producing or adapting creative contents in a digital era?”

In an era in which the dissemination tools and online promotion have reached a degree of maturity in both its architecture and its use (web pages, social networks), the production of digital native content remains key to reaching new audiences. This meeting will highlight the best practices carried out by prestigious British arts institutions such as the Royal Opera House that have started developing a digital offer and have had to rethink their activities formats, designed up to now for the analogue world in the field of performing arts. What are the differences in the production of a show for a digital audience and an audience that goes to the theatre?

Tom Nelson will present the ROH’s cinema, live streaming and digital projects. These initiatives aim to make our art forms of opera and ballet available to existing audiences across the globe as well as engaging the next generation in the arts and culture.

Tom is Creative Producer at the Royal Opera House in Covent Garden, London. His work for the Learning and Participation Department encompasses live events, digital firsts, live streaming and exhibitions. Recent projects include virtual reality initiatives, World Ballet Day and The Opera Machine – an award winning online experience taking viewers behind the scenes. Prior to the ROH, Tom worked at the BBC Proms in concert management and BBC Radio 3 in production.

Pública 16, the most important meeting and exchange platform in cultural management in Spain, is organized, since 2011, as an international encounter to improve collaborations and partnerships in arts and creative fields serving as a reference for cultural professionals all over Spain.

More information 

More information about Live ROH 


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Arts, Creative Economy